Blog | The Marketing Box

What is “Marketing” and do I really need it in my business?

Jun 2, 2014 Julie Lawrie Marketing, Marketing Communications, Marketing Planning, Marketing Strategy No comments

I like to define marketing as “the way you communicate to the people in your marketplace about what you are offering and why your offering is a better choice than the other options”. So, whether you want to believe it or not, every business really does engage in a level [...]

Identity crisis. Do you really know your business?

Aug 8, 2013 Julie Lawrie Customer Development, Marketing, Marketing Communications, Marketing Planning No comments

When embarking on any marketing planning, it’s always important to be able to define a few key areas early on: Who you are What you do Why you’re different It sounds so basic yet, many businesses find it hard to articulate the above, or deliver a consistent message on these [...]

Getting to know your customers…it’s like dating.

Mar 11, 2013 Julie Lawrie Customer Development, Marketing No comments

As I delve further into growing my own business here at The Marketing Box, I have been trying to continue to grow in my understanding of who my potential customers are, and what makes them tick. If you can truly identify your customers – who they are, what they like, [...]

What is “Marketing” and do I really need it in my business?

Identity crisis. Do you really know your business?

Getting to know your customers…it’s like dating.

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